Don’t Just Hire The Best SEO Company You Find Online

No matter what your goals are for your website, or whether you have been given the task of hiring a company to help with your internet marketing at work, you will need to do more than just make a quick search online. Some people assume that in order to get the best SEO company, you need to just pick from the top of the search listings. This is shortsighted on a lot of levels, and will definitely leave you with the wrong people working on your pages. Instead, you will need to think about this in a whole new light, because there are pitfalls to the hiring process you need to know, especially when it comes to getting someone competent and knowledgeable from a technology standpoint.

SEO companyFirst and foremost, do not assume that a good looking website will be the ticket to the best SEO company. In fact, many companies spend thousands on appearances, but when you break down their staff, it’s just one guy in a garage outsourcing everything to another country. Ok, this may be a bit harsh, but there are plenty of “experts” posing as larger entities to try and gain market share in what is definitely a growing marketplace. Keep your eyes peeled for a fancy site with no real leverage or back up in what they are saying. Go beyond what your eyes see, it will go a lot better moving forward.

Geographic results usually appear higher than other listings, but that’s not where the best in the business are. If you’re looking for a local company, you will get a listing of highly specific companies in your immediate area. These companies may seem like a good fit at first glance, but they may not be the best, just the closest. Test this out, look for SEO and add your city or state, and you’ll find that geographical data definitely helps narrow things down, but that doesn’t mean a whole lot.

Another good rule of thumb is to not just hire a business that claims they are the best SEO company. Everyone says that, but not a lot of companies know how to back it up with proof. You need to get yourself proof of this claim, and that’s where contact becomes crucial. Look for easy contact information, and even make a phone call. If you get hit with a heavy “sales” individual, be wary. Look for a client list, portfolio, or any number of tell-tale signs that the company is definitely a good one to work with. You’ll be able to decipher this if you just pay attention.

The best advice you can get in regards to hiring the best SEO company is simple, assess your needs. Whether you are a small business that needs to drum up new clients, or you’re a startup that hasn’t done much yet, you need to isolate the reasons why you’re hiring and then move forward that way. Do not allow yourself to lose sight of this importance factor. It’s always better to get what you “need” not necessarily what is perceived to be the best out there.

Just like in sports, there are a lot of players in games that tout being the best, but when it comes to playing the game, they barely register on the radar. It’s for that important reason that you should look at finding a good company to work with, based on your individual needs and not what someone says or what the reviews are citing. Just because one company is great for someone else, doesn’t mean that they’ll be able to take your project to the next level. Take your time, weigh the options, and assess your needs overall.

Building Single Page Sales Sites With SEO In Mind – The Capture Page

Building -The Capture PageOne of type of website that you will want to build today is that of the capture page. Without this in place, affiliate marketing, and a lot of other pages will fail to convert on their traffic. Even ecommerce websites have these in place, and it’s in regards to signing people up for the newsletters that they are sending out. If you want to create market share for any industry, you will need to have these strategic sites and they cannot just have one single navigation feature. You’ll want to have several elements and you’ll want to have seo at the helm of everything. Building the page is the easy part, implementing the right kind of optimization becomes the difficult matter altogether. It’s there that people either make or break their page.

The Text

The text of every sales page should be keyword rich, dense with information and ideas, not just for show. People get this confused a lot. You want to make sure that your keywords are repeated, but not so much that your audience walks away before signing up for what you want them to move forward with. Too often people get the wrong elements in place and end up causing a great deal of problems for themselves and others. Instead of focusing on the keyword density, make sure that the information is easy to find and create a call to action that flows in line with the content overall. If you just ask people to sign up or give you information, you’ll fail. Take 1,000 words of content and break them up into categories and display the information as easy as you can so that people get the whole picture of what you’re trying to sell them on.

Graphics Matter

Graphic designDon’t assume that you can get away with just bold text, hierarchy and that’s it.  You want to have a lot of graphics, and these have to be unique and used for their intended purpose. That means that you may have to spend a little money in the creation of the images that you use. Don’t just steal existing options and don’t just focus on big bold red fonts to get your message across. Instead, you need to hire a graphic designer or work with graphic design software so that you can build the graphics and make sure they break up the dense text. If you do not have good images or graphics, you will not get anyone to sign up. This also helps with seo in that your code structure will have proper calls to action, title tags, alt tags and more.

The Call To Action

The call to action should be clear, with all the Meta data filled out properly. Good use of keywords matters, and the call has to be something that is worthwhile and doesn’t require a credit card. If you’re selling something then you need to explain every detail within your sales page in a very nuanced manner. Hire someone to write and script this well or you could end up spinning your wheels only to get rejected by all the visitors to your page. You need to make sure that your call to action gives the person power to act on something worthwhile, and not just on a sales pitch that you craft.

In the end, search engine optimization for a one page site requires you to work with keyword placement, images, outbound links, and in bound links from outside sources. Not only that, you cannot just stuff keywords or try to take shortcuts if you want indexing and ranking. Make sure that the end user gets a good sense of information and you’ll gain leverage overall, guaranteed.